Issue 099: Relatable Means Revenue

Over the past week, I worked with several different companies. During each working session, I customized the stories so my clients could relate to them. Adding stories to your business conversation is key to creating trust and credibility with potential buyers. The key is adding stories that are relevant to the buyer. For example, the more your buyers can identify with the story, the easier it is for buyers to see how you can help them. Sounds simple, right?!