Issue 096: Is It Worth the Time to Write a Book?

A CEO friend asked, "With celebrity books taking more space in brick and mortar bookstores and online stores, is it worth a small business owner's time to write a book?"

I get why he asked this question, thinking about my recent visit to a national bookstore and seeing celebrities, athletes, and reality TV stars grace the new non-fiction release section. His question made me reflect on my recent book launch and the lessons I've taken from it.