Books

Mj Callaway is the embodiment of her Bounce-Up™ Principle. Mj has a knack of making her stories and the approaches she suggests relatable.
— Dr. Toni Saul, EdD

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Coming in August! The second book in the 13 Simple Strategies Series

13 Simple Follow-Up Client Strategies for the Tourism Industry

From the ground up and beyond, Mj Callaway masterfully provides fresh strategies and creative solutions for every aspect of potential conversations travel professionals are likely to encounter in their day-to-day work.  13 Simple Follow-Up Strategies for Tourism Industry is a stellar read for travel professionals looking to elevate their client outreach and take their surface-level follow-up communications to a more personal and fruitful place. Everyone, regardless of their level of experience, is bound to learn something new.” 

- Sarah Suydam, Managing Editor, Groups Today